DJ QwessCoast is a Los Angeles DJ and producer from Inglewood, with thirty years in the booth. His tours include the Stevie Wonder Song Party Tour, Nas & Damian Marley’s Distant Relatives and Omarion. He has worked with Nike, the LA Rams and Showtime, and co-curates Leimert Park Juneteenth.
Media
kit.
Biographies, logos, real photography and career credits for press, promoters and partners. Every item is either ready to use or clearly marked as pending.

Every Room.
Every Era.
Say it right.
Three lengths for programs, press and introductions. Copy the version that fits. Written from the 2026 biography.
DJ QwessCoast is a Los Angeles DJ, producer, remixer and music editor from Inglewood, with thirty years in the booth. From 2009 to 2011 he was tour DJ, sound engineer and production manager for Nas & Damian Marley, including the Distant Relatives world tour and Rock the Bells. He was Omarion’s tour DJ from 2014 to 2016, and his tours also include the Stevie Wonder Song Party Tour, Morgan Heritage and Lloyd. In 2018 he co-founded the G-Funk Allstars with DJ Battlecat and Fred “Freedem” McNeil Jr., and began co-curating Leimert Park Juneteenth. He has worked with Nike, Sprite, the LA Rams and Showtime.
DJ QwessCoast was born and raised in Los Angeles and came up in Inglewood and Leimert Park. He has been a DJ for thirty years, and he is also a producer, remixer, music editor, host and songwriter. His debut single, “Hands Up High” featuring Inglewood Pizzle, came out in 2020.
His international tours include the Stevie Wonder Song Party Tour, Nas & Damian Marley’s Distant Relatives, Morgan Heritage, Omarion and Lloyd. From 2009 to 2011 he worked with Nas & Damian Marley as tour DJ, sound engineer, and backline, stage and production manager, on the Distant Relatives world tour and at Rock the Bells. From 2014 to 2016 he was Omarion’s tour DJ.
He has worked full-time in entertainment since 2002. His company began as Fred Cool Entertainment in 2002 and became QwessCoast Productions in 2011, growing from a one-person operation into a full agency. In 2018 it became Elevate Culture Presents, a live event production and marketing agency, where he is CEO. His event and media production work includes Nike, Sprite, the City of Los Angeles, USC Trojans Football, the LA Rams, Premier Boxing Champions, Showtime and Fox Sports 1.
His cultural event work began in 2011, when he co-founded Recapolooza at Venice Beach. In 2017 he co-founded the West Adams Block Party. In 2018 he co-founded the G-Funk Allstars with DJ Battlecat and Fred “Freedem” McNeil Jr., and he helped reimagine, rebrand and co-curate the Leimert Park Juneteenth Festival, leading its growth through 2020. Elevate Culture Presents has also curated the Mid City Art & Music Festival, the Obama Street Naming Festival, the Inglewood Black History Festival and Santa Monica Juneteenth.
He is the author of A Great Day to Be a DJ, a book and curriculum, and works as a DJ educator and mentor. In 2022 he founded Elevate Culture Corporation, a separate nonprofit that helps small businesses launch and grow. It has issued more than 80 grants and runs workshops, pitch competitions and business development programs.
He is also a Certified Holistic Health Coach. He owns and operates Haus of Grams, a licensed cannabis delivery and retail business; serves as CFO of the Black Los Angeles Cannabis Council (BLACC), which works for equity, policy reform and economic opportunity in the industry; and is a co-founder of Dilioo, an on-demand and livestreaming OTT platform.
The marks.
The primary logo is the original Duke Vision artwork, exported from the source file without redrawing. The full horizontal wordmark sets the same original lettering on one line, COAST at the same height as QWESS. Always show both complete, at their own proportions, with clear space around them.
The Good Kind of Records
The record label’s own logo family, shown in white for dark backgrounds. Use the files as supplied: never rotate, recolour, add effects or crop them, and keep clear space around each mark.
- Horizontal lockup with DJPending final export
- DJ QC + vinyl compact markPending final export
- Sub icons: mixer fader, vinyl wave, equalizer wavePending final export
- Standalone three-fader markPending final export
Real photos.
Real rooms.
Every photograph is a real photograph of DJ QwessCoast. No AI generation, face reconstruction or retouching. Select any photograph to see the complete frame.

Studio portrait, grey backdrop, microphone in hand.
Photo credit: Credit pending
1600 × 2000 px / JPG
Download pending rights confirmation
Close portrait. Black sweater, graffiti wall.
Photo credit: Credit pending
618 × 1100 px / JPG
Download pending rights confirmation
Festival stage, looking out over the crowd.
Photo credit: Credit pending
1100 × 733 px / JPG
Download pending rights confirmation
Pinstripes, hat and shades. Outdoors.
Photo credit: Credit pending
825 × 1100 px / JPG
Download pending rights confirmation
Black and white. Studio.
Photo credit: Credit pending
1100 × 849 px / JPG
Download pending rights confirmation
Full length on a yellow studio sweep.
Photo credit: Credit pending
1335 × 2000 px / JPG
Download pending rights confirmation
Studio, white backdrop, mid-move.
Photo credit: Credit pending
1600 × 2000 px / JPG
Download pending rights confirmation
Red backdrop portrait.
Photo credit: Credit pending
1600 × 2000 px / JPG
Download pending rights confirmation
Black and white, in front of the booth.
Photo credit: Credit pending
1424 × 1887 px / JPG
Download pending rights confirmation
Rooftop set above downtown Los Angeles.
Photo credit: Credit pending
2000 × 1334 px / JPG
Download pending rights confirmation
Night set, crowd hands up.
Photo credit: Credit pending
808 × 540 px / JPG
Download pending rights confirmation
Left to right: Charlie Bereal (guitar), Neon Phoenix (bass), Georgia Anne Muldrow (vocals), The Pocket Queen (drums), Ryck Jane (trumpet), Taylor Graves (keys). Seated: DJ Battlecat (musical director, percussion).
The G-Funk Allstars at the LinkedIn HR conference
Photo credit: Credit pending
2000 × 1500 px / JPG
Download pending rights confirmationOn the record.
From the 2026 biography (owner-approved) and owner-confirmed tour roles.
- Stevie Wonder Song Party Tour
- Nas & Damian Marley, 2009–2011: tour DJ, sound engineer, backline, stage and production manager, including the Distant Relatives world tour and Rock the Bells
- Omarion, 2014–2016: tour DJ
- Morgan Heritage
- Lloyd
- Co-founded the G-Funk Allstars with DJ Battlecat and Fred “Freedem” McNeil Jr. (2018).
- Recapolooza, Venice Beach: co-founder (2011)
- West Adams Block Party: co-founder (2017)
- Leimert Park Juneteenth: reimagined and co-curated (from 2018)
- Mid City Art & Music Festival
- Obama Street Naming Festival
- Inglewood Black History Festival
- Santa Monica Juneteenth
- Nike
- Sprite
- City of Los Angeles
- USC Trojans Football
- LA Rams
- Premier Boxing Champions
- Showtime
- Fox Sports 1
- Debut single “Hands Up High” featuring Inglewood Pizzle (2020)
- Producer, remixer, music editor, host and songwriter
- Elevate Culture Presents: CEO (2018). Fred Cool Entertainment (2002), QwessCoast Productions (2011)
- Author, A Great Day to Be a DJ (book and curriculum); DJ educator and mentor
- Certified Holistic Health Coach
Keep it QwessCoast.
Do
- Use the primary logo complete and at its original proportions, at least 120 px wide on screen (30 mm in print).
- Keep clear space of 2X on every side, where X is the height of the vinyl O in the logo.
- Use the white logo on dark surfaces and the black logo on light ones.
- Set gold, teal and orange text only on Coast Black. On white or sand, use black or slate text.
- Credit the photographer wherever a photograph is published, once credits are confirmed.
- Spell the name QwessCoast: one word, capital Q and C.
Don’t
- Redraw, trace, stretch, crop or re-space any logo.
- Recolour the QwessCoast logo outside the brand palette, or The Good Kind of Records logos at all (black or white only).
- Rotate, tilt or add effects to The Good Kind of Records marks.
- Edit, retouch or AI-alter any photograph of DJ QwessCoast.
- Use the retired crown, or invent new marks from the logo.
- Present archive photographs as images of a specific event or client.
- Coast Black#0A0A0A
- True White#FFFFFF
- California Sand#F4EBD7
- Pacific Teal#00B3A4
- West Coast Gold#D4AF37
- Sunset Orange#FF6B35
- City Slate#2E2E2E
Questions about usage or approvals: dj@qwesscoast.com
Take it with you.
Need something that isn’t here yet? Email dj@qwesscoast.com and the team will send what is approved.
Make the
room move.
Festivals. Brands. Private celebrations.
Community gatherings, wherever they are.